The Global City Performance Index: A New Measure of Urban Excellence

In a recent announcement, Brand Finance, a renowned brand evaluation consultancy, released its inaugural Global City Performance Index. The index aims to measure the world's top 100 cities based on public perception and has placed London as the best city brand in the world. New York and Paris follow closely behind, ranking second and third respectively.

The survey, conducted in April 2023 among close to 15,000 respondents across 20 countries, provides a comprehensive view of how people perceive these urban centers. The results show that London takes the top spot with a score of 84.6/100, solidifying its position as a global leader.

Amsterdam makes a notable appearance in the index, ranking 10th globally and first among cities in the Benelux region. Luxembourg (26th), Brussels (38th), and Rotterdam (44th) also feature in the study, highlighting the region's strong performance.

The Brand Finance City Index is a groundbreaking initiative that provides a unique perspective on urban excellence. By measuring public perception, it offers valuable insights into what makes a city a desirable place to live, work, and visit. The index serves as a benchmark for cities to improve their brand reputation and overall quality of life.

London's top ranking is a testament to its rich history, cultural attractions, and economic prowess. New York and Paris, with their iconic landmarks and vibrant atmospheres, also demonstrate why they are among the most popular tourist destinations in the world.

In conclusion, the inaugural Brand Finance City Index provides a fascinating snapshot of global cities' performance. The results offer valuable insights for urban planners, policymakers, and businesses looking to capitalize on the unique strengths of each city. As the index continues to evolve, it will be interesting to see how cities adapt and improve their offerings to maintain their competitive edge.

To view the full Brand Finance City Index 2023, please visit .

Global city performance index